Selecting the right monetization partner can make or break your app's revenue potential. Here's what you need to know.
Essential Criteria for Evaluation
1. Revenue Performance
- Competitive eCPM rates
- Fill rate consistency
- Payment terms (NET 30 vs NET 60)
- Minimum payout thresholds
2. Integration & Support
- SDK size and performance impact
- Integration complexity
- Developer documentation quality
- Technical support responsiveness
3. Offer Quality & Diversity
- Advertiser reputation
- Offer variety and freshness
- Geographic coverage
- Vertical alignment with your audience
4. Analytics & Reporting
- Real-time dashboard
- Granular performance metrics
- Custom reporting capabilities
- Revenue attribution accuracy
5. Fraud Prevention
- Multi-layer fraud detection
- Quality control measures
- Advertiser protection protocols
Red Flags to Avoid
- ❌ Unclear payment terms
- ❌ Poor fill rates
- ❌ Bloated SDK (>100KB)
- ❌ Limited support
- ❌ No fraud prevention
Green Flags to Look For
- ✅ Transparent reporting
- ✅ Fast integration (<5 minutes)
- ✅ Dedicated account manager
- ✅ NET 30 payment terms
- ✅ Multiple payment methods
Questions to Ask
- What is your average eCPM by geography?
- What is your typical fill rate?
- How do you handle fraud prevention?
- What integrations do you support?
- What are your payment terms and minimums?
Making the Decision
The right partner should align with your audience demographics, provide transparent real-time reporting, offer competitive revenue share, support your growth trajectory, and maintain high-quality demand.
Gaintwall checks all these boxes and more. With NET 30 payment terms, $20 minimum payout, and industry-leading eCPMs, we're built for publisher success.